At 9:10 pm a buyer enquires on a portal about your 2-bedroom listing in Dubai Hills and leaves a WhatsApp number. What is the best first move?
- Wait until 10 am tomorrow so you do not disturb them
- Reply on WhatsApp within minutes: introduce yourself, confirm the unit is available and ask a good time for a short call
- Send 25 other 2-bedroom listings so they have plenty of choice
- Call immediately, several times in a row, until they answer
Speed to lead matters: buyers usually contact several agents and the first helpful reply tends to win the conversation. A short, polite WhatsApp that confirms availability and proposes a call respects the late hour without losing the lead. Mass-sending listings or repeated calls feels like spam.
On the first call with a new buyer, which set of questions qualifies them best before you book any viewing?
- Favourite colour scheme, preferred floor and whether they like gyms
- Nationality, age and current employer only
- Which other agents they are talking to and what commission those agents charge
- Budget, cash or mortgage (and pre-approval), timeline to buy, end-user or investor, and who else decides
Budget, financing, timeline, purpose and decision makers tell you whether the client can buy, when, and what to show. Missing one of them (for example a spouse who must approve) is the most common reason for wasted viewings.
You had a good call with a buyer who is "not ready for 2 months." What is good CRM discipline?
- Keep the details in your head; you will remember them
- Log the call notes, budget and criteria in the CRM, set a follow-up date, and send relevant updates in the meantime
- Delete the lead because they are not ready
- Message them every day until they buy
Most deals come from follow-up. Notes plus a scheduled next action mean nothing is forgotten, and occasional useful updates (new listings, a price change) keep you top of mind without harassing the client.
A buyer on WhatsApp asks for options in Dubai Marina. Which message is most professional?
- Twenty forwarded listings with no comment
- A short message with three shortlisted units that match their brief, key facts (price, size, service charges) and a proposed viewing slot
- A 5-minute voice note with all the details
- "Call me" with no other information
A curated shortlist shows you listened. Keep WhatsApp messages short, factual and easy to act on; long voice notes and mass forwarding make clients disengage.
Which of these is acceptable practice for a Dubai broker?
- Telling a hesitant client the unit will be gone in an hour when it is not true
- Promising guaranteed capital growth to close faster
- Giving a client time to review the documents and suggesting they take independent advice when needed
- Sharing a client's passport copy in a group chat to find a faster deal
Fake urgency, guaranteed returns and careless sharing of personal data are pressure tactics or misconduct. Giving clients time and encouraging independent advice builds trust and repeat business.
A buyer wants a AED 2.4 million villa with a mortgage but has not spoken to any bank yet. They want to start viewings this weekend. What do you advise?
- Get a mortgage pre-approval first (you can introduce a licensed mortgage adviser), and do one or two viewings meanwhile to sharpen the brief
- Skip financing questions: banks always approve buyers who earn well
- Ask the seller to accept a cheque now and sort the mortgage later
- Refuse to work with the buyer until they pay cash
A pre-approval confirms how much the bank will lend and makes the buyer's offer credible to a seller. Without it you risk agreeing a deal the buyer cannot finance. A few viewings meanwhile keep the client engaged.
During discovery, a client says: "I will never live in it, I just want it to work as an investment." How should this change what you show?
- No change: investors and end-users want exactly the same thing
- Show only the most luxurious units, because investors always want premium
- Focus on rental demand, achievable rent, service charges, net yield and ease of resale, rather than personal taste
- Focus on schools near the unit and the size of the garden
An investor buys numbers: rent the unit can actually achieve, running costs such as service charges, net yield and liquidity on exit. An end-user buys lifestyle. Identifying the purpose early lets you shortlist the right stock.
After a viewing, the buyer says: "The price is too high." What is the most professional response?
- "You are right, I will tell the seller to drop by 10%."
- "Prices only go up in Dubai, you will regret it."
- "The seller will not move, take it or leave it."
- "Too high compared with what? Let me show you the recent registered sales in this building and you can tell me where you see the value."
Ask what the price is being compared to, then answer with evidence: recent transactions registered with Dubai Land Department for similar units. This turns an emotional objection into a fact-based discussion and may reveal a real offer.
A tenant who could buy says: "I want to wait for prices to drop." Which answer is honest and helpful?
- "Nobody can time the market. Let us compare what you pay in rent each year with the cost of owning, using current data, and you decide."
- "Prices will rise 20% next year, I guarantee it."
- "A crash is coming, so yes, wait two years."
- "If you do not sign today, this offer disappears forever."
You cannot predict prices, and promising rises or crashes is misleading. A rent-versus-own comparison with real numbers gives the client a rational basis to decide, and keeps your credibility whatever the market does.
A seller tells you: "Another agent offered to sell my apartment for a lower commission." What is the best reply?
- Criticise the other agent and their agency
- Immediately cut your fee below theirs to win the listing
- Explain what your fee pays for: pricing based on registered sales, a marketing plan, qualified buyers, regular reports and negotiation that protects the seller's net price
- Tell the seller you will list it anyway without a signed agreement
Sellers care about the net amount they receive and the stress involved, not only the fee. Showing your plan and track record moves the discussion from cost to value. Bad-mouthing competitors damages your own image.
An investor says: "I only buy off-plan with a post-handover payment plan." What should a good broker do?
- Shortlist projects that match, check each one's RERA registration and escrow account, the developer's delivery track record, and explain the risks of delays
- Tell him post-handover plans do not exist in Dubai
- Push the ready unit you most want to sell, whatever he says
- Promise that the handover date in the brochure is guaranteed
Respect the brief, then add value with due diligence: project registration, escrow, developer history and realistic handover risk. Post-handover plans exist but vary by developer, so compare the full payment schedule.
You meet an owner to win an exclusive listing (Form A). What should your listing presentation focus on?
- Promising the highest price you can think of so the owner signs
- A price recommendation backed by comparable registered sales, a clear marketing plan, the viewing process and how often you will report back
- Your personal social media follower count only
- Asking the owner to sign quickly without explaining the agreement
Owners give exclusivity to the agent who shows a credible plan: evidence-based pricing, marketing, buyer qualification and regular reporting. Over-pricing to win the mandate usually leads to a stale listing and a disappointed seller.
You have a viewing tomorrow at 11 am in a tenanted apartment in Business Bay. What preparation matters most?
- Nothing: just meet the client in the lobby and improvise
- Bring the client without telling the tenant to save time
- Confirm the time with the tenant and owner, arrange access and parking, check the unit beforehand, and prepare key facts and recent comparables
- Only prepare a discount offer in case the client hesitates
Confirmed access, a unit you have already seen and facts at hand avoid embarrassing surprises. A tenant has a right to notice, and showing up unannounced damages the relationship with both tenant and owner.
You receive a verbal offer you think is too low for your seller. What should you do?
- Reject it yourself without telling the seller
- Ask the buyer to put it in writing and present it to the seller with your view and supporting data
- Accept it on the seller's behalf to close fast
- Post it in agent WhatsApp groups to start a bidding war
The decision belongs to the seller, so present every genuine offer, ideally in writing, with your advice and comparables. A written offer shows commitment and avoids misunderstandings on price and terms.
Another agency has the buyer and you have the seller's listing. What should be in place before the viewing?
- Nothing; you can sort out who gets what after the sale
- Only a verbal promise on WhatsApp voice note
- Ask the buyer to bypass their agent and deal with you directly
- A signed Form I between the two brokers, with the commission split agreed in writing
Form I is the agreement between two brokers cooperating on a deal and records how the commission is shared. Signing it before the viewing prevents disputes; approaching the other agent's client directly is unprofessional.
An overseas investor asks: "What return will I get on this studio?" What is the right answer?
- "8% net, guaranteed."
- A gross and net yield estimate based on current rents for similar units, minus service charges and other costs, with a clear note that rents can change and returns are not guaranteed
- "Returns in Dubai are always double digit."
- "I cannot discuss numbers, just buy and you will see."
Give honest ranges built from real rental comparables and real costs (service charges, maintenance, vacancy, management). Say clearly that returns depend on the market. This protects the client and your reputation.
In an agents' WhatsApp group you see a great "distress deal" with no owner details. A client would love it. What do you do?
- Verify it first with the listing agent: that they hold a signed listing agreement, the price, availability, and that it can be advertised, before sharing anything with your client
- Forward it to your client immediately before someone else does
- Post it on your own social media as your exclusive
- Tell your client it is verified so they transfer a deposit quickly
Unverified listings are often fake, outdated or already sold, and passing them on can mislead clients. Confirm the mandate, details and permissions with the listing agent before you show or advertise anything.
You must price a 1-bedroom apartment in a JVC building. Which comparables are the strongest evidence?
- Asking prices of 1-bedroom listings on the portals today
- The price the owner paid five years ago, plus inflation
- Any sale in Dubai in the last year with the same number of bedrooms
- Registered sales of similar 1-bedroom units in the same building or nearby buildings in the last few months, adjusted for size, floor, view and condition
Registered transactions (available from Dubai Land Department data, for example via the Dubai REST app) show what buyers actually paid; asking prices only show what sellers hope for. Use recent, close, similar units and adjust for differences.
You represent the seller. A buyer asks you privately: "Between us, what is the lowest the seller will accept?" What do you do?
- Never reveal it; invite the buyer to put their best offer in writing and you will present it to the seller
- Give the figure, because it speeds up the deal
- Hint at it with a wink so you are not technically saying it
- Tell the buyer a lower figure than the real one to see their reaction
Revealing your client's bottom line breaks your duty to the seller and weakens their position. Lying about it is also unethical. Ask for a written offer and let the seller decide.
Your buyer wants to offer 12% below the asking price. How do you present it to give it the best chance?
- Send just the number by text, with no context
- Tell the seller's agent your buyer will pay the full price later anyway
- Present the offer in writing with the buyer's proof of funds or pre-approval, a clear timeline and the registered sales that justify the figure
- Insult the property so the seller lowers expectations
A low offer is more credible when it is backed by evidence and a strong, ready buyer. Proof of funds, fast timing and comparables give the seller reasons to counter rather than refuse.
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